PR Starter Kit

Understand how media works today, set your brand up with a clear proposition, key messages and proof points, build and prioritise the contacts that matter, pitch media properly and track every approach, follow-up and result.

The PR Starter Kit brings 5 of PR Suite's most powerful media relations tools into one connected workflow, combining 20 specialist AI prompts, smart filters, Director's Notes and automatic reporting to take you from not knowing where to start to running focused, professional media outreach.

Key Features

• 38-page Media Masterclass covering how the media landscape works today, media-list strategy, pressworthy story development, pitching, outreach, follow-up and measurement
• Strategic Messaging House guide to build and stress-test your brand proposition, key messages and proof points, with a worked example and ready-to-use framework
• 10-tab Media List Template with built-in media tiering, lead-time guidance, outreach status tracking and smart filters to organise and prioritise your own contacts
• Complete media outreach system covering strategy, timing, pitch structure and outreach rules
• Five editable PR pitch templates for launches, exclusives, events, embargoed stories and follow-ups
• Director's Notes explaining what makes each pitch work, with subject-line guidance and clear personalisation prompts
• Live Pitch & Outreach Tracker to manage every approach, follow-up, response and coverage outcome
• Built-in filters for media tier, status, category and relationship
• Automatic reporting across pitches sent, follow-ups, placements, no responses and conversion rate
• 20 specialist AI prompts covering messaging, media targeting, pitch angles, personalisation, subject lines, follow-ups, newsjacking, coverage summaries and reporting
• Ideal for launches, announcements, founder stories, partnerships, campaigns and always-on media outreach

Format: PDF, Microsoft Word, Google Docs, Microsoft Excel and Google Sheets. Instant digital download.