Campaign LAB
Campaign LAB
Transforming commercial
goals into campaigns
that earn attention
Campaign LAB takes your business objective and builds the strategic architecture behind it, defining how it can reach the right audience, earn media attention, and give people something to talk about, share, or experience.
We define the strategic role of the campaign, develop 2 routes for how it could come to life and build the selected direction into a clear campaign execution playbook.
The result is a focused plan for what the campaign is, why it matters, how it can earn attention and what needs to happen next.
Book a ConsultationCampaign LAB is built for:
Campaign LAB includes two parts:
Campaign Direction
Defines the strategy with 2 creative routes and provides the campaign audience, insight, route comparison and delivery requirements.
You select your preferred direction.
Campaign Execution Playbook
Builds the selected route into a clear rollout blueprint, including the messaging framework, media mapping, budget and delivery requirements.
Investment
from £10,000
Final scope is dependent on the complexity and scale of the project. We'll take the time to understand your requirements and recommend the right scope for your campaign. Additional creative route development is available from £2,500.
FAQ
A strong consumer PR campaign can build awareness, shift perception, create demand, support a launch, drive conversation, strengthen brand affinity and encourage trial, repeat engagement or routine use. Campaign LAB develops the strategy and plan behind that moment, so the work is commercially focused and ready to move into action.
Campaign LAB is for brands planning a clear PR moment, launch, partnership, repositioning, awareness push, education campaign, seasonal opportunity or cultural moment.
Share them in the brief. We can review the thinking and shape the strongest route around the objective, audience, budget and timing.
Share it in the brief. Specific requirements can be included where they fit the scope, budget and campaign objective.
PR Suite will always share the recommended route and explain why it is the strongest fit. You have the final say on which direction moves into the Campaign Execution Playbook.
Campaign LAB includes one selected route for the Campaign Execution Playbook. Additional route development can be quoted separately.
The plan can include creator or influencer activity where it supports the campaign objective, including the role, content needs, budget considerations and delivery requirements.
PR Suite does not execute the campaign. Campaign LAB provides the strategy and Campaign Execution Playbook, with clear routes, actions and delivery requirements so you know what needs to happen next, what to prepare and who may need to be involved.
Campaign LAB is delivered as PDF presentation decks. Editable formats can be agreed before the project begins.
Campaign LAB takes approximately 3 to 4 weeks from completed brief and briefing call, depending on route selection, feedback timings and project scope.
Yes, please use the contact form to book a consultation to discuss your campaign brief, understand your goals and confirm how Campaign LAB can help you.