Privacy policy

Last updated: 8 July 2026

PR Suite respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how PR Suite collects, uses, stores and shares personal information when you visit our website, purchase a product or service, complete a briefing form, contact us, subscribe to updates, book a call or otherwise interact with PR Suite.

For the purposes of applicable data protection laws, PR Suite is the data controller of the personal information we process.

Information we collect

We may collect and process different types of personal information depending on how you interact with PR Suite.

This may include:

your name, email address, phone number, company name, job title and billing information
order details, purchase history, payment status and customer service information
information you provide when contacting us by email, contact form, social media or other communication routes
information you provide through briefing forms, project forms, calls, uploads or shared links
business, brand, team, audience, launch, campaign, product, service, media or communications information you choose to share with us
documents, links, brand assets, previous coverage, media materials or supporting files you provide
website usage information, such as device, browser, IP address, pages viewed, referral sources and analytics data
marketing preferences, including whether you have subscribed to or engaged with PR Suite emails

Payments are processed through Shopify and its payment partners. PR Suite does not receive or store your full payment card details.

How we collect information

We collect personal information:

directly from you when you purchase, enquire, complete a form, upload information, email us, book a call or subscribe to updates
automatically when you use our website, including through cookies and similar technologies
from Shopify and other service providers that support our website, checkout, payments, forms, scheduling, analytics, email marketing and service delivery
from publicly available sources, where relevant to delivering a PR Suite service, such as your website, social channels, press coverage, public company information or media presence

How we use your information

We use personal information to:

operate the PR Suite website and online store
process orders, payments and customer accounts
provide digital products, templates, tools and services
deliver bespoke services such as PR Playbook and Campaign LAB
review briefing forms, uploaded documents and client materials
book and manage calls
respond to enquiries and provide customer support
send order confirmations, service updates and administrative messages
send marketing emails where permitted
improve our website, products, services and customer experience
protect the security of our website, systems and business
prevent fraud, misuse or unauthorised access
keep business, accounting, tax and legal records
comply with legal, regulatory or professional obligations
enforce our terms, policies and contractual rights

Lawful bases for processing

Where required by data protection law, we rely on one or more lawful bases to process personal information.

Contract

We process personal information where it is necessary to provide products or services you have purchased or requested. This includes processing orders, providing access to products, delivering services, managing briefing forms and handling service communications.

Legitimate interests

We process personal information where necessary for legitimate business purposes, provided those interests are not overridden by your rights. This may include responding to enquiries, improving our website and services, managing customer relationships, protecting our business, maintaining records, reviewing business performance and carrying out limited marketing activity where permitted.

Consent

We rely on consent where required, including for certain marketing communications, optional cookies or where you choose to provide information for a specific purpose.

Legal obligation

We process personal information where necessary to comply with legal, accounting, tax, regulatory or other obligations.

Briefing forms, uploads and client materials

PR Suite services may require you to share business, brand or project information so we can provide tailored strategic work.

You are responsible for making sure you have the right to share any personal information, business information, documents, links, images, contact details or other materials you provide to PR Suite.

Where you provide information about team members, spokespeople, reviewers, partners or other third parties, you should only share what is necessary and appropriate for the service.

We use client materials only for the purposes of reviewing, developing, delivering, managing and supporting the relevant PR Suite service, unless otherwise agreed.

AI-supported tools

PR Suite may use AI-supported tools to support internal drafting, research, analysis, planning, organisation, quality control or administrative workflows.

Where AI-supported tools are used, we aim to limit the personal information shared and avoid including unnecessary sensitive information. Client materials and briefing information are used to support delivery of the service you have requested.

We do not intentionally use personal information submitted through briefing forms for public-facing AI model training.

Cookies and analytics

Our website may use cookies and similar technologies to operate the site, remember preferences, support checkout functionality, understand website performance, improve user experience and support marketing or advertising activity.

Some cookies are essential for the website to function. Others may be optional and may depend on your cookie choices.

You can usually control cookies through your browser settings or any cookie banner or privacy preference tools available on the website.

Marketing communications

We may send marketing emails if you have subscribed, purchased from us, requested updates or otherwise agreed to receive them, where permitted by law.

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or by contacting us at hello@prsuite.co.

If you opt out of marketing emails, we may still send service-related messages, such as order confirmations, purchase information, briefing form links, booking details, delivery updates or important account messages.

How we share information

We may share personal information with trusted third parties where necessary to operate PR Suite, provide services, process purchases, manage communications or comply with legal obligations.

This may include:

Shopify and payment providers
website hosting and technology providers
form, survey and briefing form providers
email marketing platforms
scheduling and video call platforms
analytics providers
cloud storage, file sharing and document tools
professional advisers, such as accountants, legal advisers or consultants
contractors, freelancers or suppliers who support service delivery
fraud prevention, security or compliance providers
regulators, authorities or legal bodies where required by law

We only share personal information where there is a legitimate reason to do so and, where appropriate, we require third parties to handle information securely and in accordance with applicable law.

Relationship with Shopify

PR Suite is hosted on Shopify. Shopify provides the online store technology that allows us to sell products and services, process orders, support checkout and manage certain customer interactions.

Information you provide through the website or checkout may be processed by Shopify and its service providers. Shopify may process personal information in accordance with its own privacy policy and applicable privacy settings.

International transfers

Some of our service providers may process or store personal information outside the United Kingdom or the European Economic Area.

Where personal information is transferred internationally, we rely on appropriate safeguards where required by law.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we keep information depends on the type of information, why it was collected and whether we need to retain it for legal, accounting, tax, contractual, operational or dispute resolution reasons.

As a guide:

enquiry information may be kept for as long as needed to respond and manage the relationship
customer and order records may be kept for legal, tax and accounting purposes
client briefing forms, project files and service materials may be kept for service delivery, record keeping, quality control and business continuity
marketing information is kept until you unsubscribe or your information is no longer needed
website analytics information may be kept in aggregated or anonymised form

Where information is no longer needed, we will delete, anonymise or securely archive it where appropriate.

Security

We take reasonable steps to protect personal information from unauthorised access, misuse, loss, disclosure, alteration or destruction.

No method of transmission or storage is completely secure. Please avoid sending unnecessary sensitive information by email or through forms unless it is relevant to the service.

Third-party websites and platforms

Our website, emails, products or services may link to third-party websites, platforms or tools.

We are not responsible for the privacy practices, security or content of third-party websites or platforms. You should review their privacy policies before providing personal information to them.

Your rights

Depending on where you are based and the circumstances, you may have rights in relation to your personal information. These may include the right to:

request access to the personal information we hold about you
request correction of inaccurate or incomplete information
request deletion of your personal information
request restriction of processing
object to certain types of processing
request portability of your information
withdraw consent where processing is based on consent
complain to a data protection authority

These rights are not absolute and may depend on the circumstances and applicable law.

To exercise your rights, contact us at hello@prsuite.co.

We may need to verify your identity before responding to a request.

Complaints

If you have a concern about how we handle your personal information, please contact us first at hello@prsuite.co so we can try to resolve it.

You also have the right to complain to the UK Information Commissioner's Office or your local data protection authority.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, legal obligations or privacy practices.

The updated version will be posted on this page with a revised "Last updated" date.

Contact

For privacy questions or requests, contact: hello@prsuite.co