PR Playbook
PR Playbook
A 12-month PR strategy
and operating system
built around your business
A complete PR Playbook and Planner that aligns with your business goals, maps your opportunities and provides a clear route to visibility across the year.
Book a ConsultationStrategic By Design
Built to move from strategy to execution
The PR Suite PR Playbook package provides the direction, structure and tools to plan with clarity, pitch with purpose and build consistent visibility all year long.
Built and delivered by senior consultants from leading global agencies including Ogilvy, Edelman, Ketchum, Golin, Hill+Knowlton Strategies and MSL.
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Strategy That Provides Direction
A complete PR strategy shaped around messaging, audience, media focus and priority moments.
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A System That Keeps PR Moving
A year of ideas, opportunities and clear actions, shaped around when to pitch, where to focus and what to prioritise.
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One Package. Two Powerful Components
The strategy deck directly informs the PR Planner, turning your positioning, messaging and priority moments into a clear year of PR opportunities.
Inside the PR Playbook Package
The PR Playbook
The Strategy Deck.
A tailored PR strategy that clarifies your positioning, messaging and opportunities, with a year-ahead view and immediate next steps.
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StrategyPositioning, goals, audience and media focus
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Messaging FoundationKey messages, proof points and brand foundations
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4 Core PR MomentsHigh-impact story and opportunity mapping
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Year-Ahead View12-month strategic outlook
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Next StepsImmediate actions to create momentum
The PR Planner
The Execution System.
A spreadsheet-based operating system that keeps your PR organised, proactive and easy to manage all year.
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12-Month PR CalendarBrand moments, business priorities, key dates and planning windows
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Pitch Bank60+ pitch angles with story hooks, key messages, timing guidance and media focus
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Media Targets TemplateA structured workspace for building and managing your target media
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Outreach TrackerAn intuitive tracker for managing pitches, follow-ups and outcomes
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Coverage TrackerAn intuitive coverage tracker designed to capture results with structure
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Campaign PlannerA template for larger moments, with space to define objectives, map activity and track progress
How the process works
Complete the Brief
The briefing form captures the business context, audience, priorities and plans required to shape the year ahead.
Briefing Call
During this consultancy session, the brief is reviewed in depth, priorities are clarified and any gaps are closed before strategy development begins.
Strategy Development
The complete 12 month PR strategy and planner are developed 14 business days from the briefing call, setting out the priorities, opportunities, actions and timings for the year ahead.
Playbook Handover
The strategy and planner are presented in full, with clear direction on when to act, where to focus and how to deploy time, budget and resource.
Investment
£5,000
The complete PR Playbook package includes the strategy deck and PR Planner. One package with the direction, structure and tools to plan with clarity and move into action with confidence.
FAQ
The PR Playbook is for businesses that want their PR planned with more strategic direction, structure and commercial intent.
It provides the foundation, year-ahead plan and practical tools to build visibility with more consistency, clarity and value.
Yes, if you have a clear business, audience and offer, and you're ready to start building visibility with structure. If your brand, product or service is still changing significantly, it may be better to wait until those foundations are clearer.
The PR Playbook is a complete strategic package that maps your full year ahead, identifies the moments with the greatest potential and builds in consistent visibility between them.
You can then decide how to activate the plan, what to manage internally, when to stay lean and where additional support will have the most impact.
You receive the clarity of an agency strategy, with greater control over how your time and budget are used.
Your PR Playbook is developed within 14 business days from your strategic briefing.
This delivery window begins once your briefing form has been completed and the strategic briefing has taken place.
Once your PR Playbook is confirmed, you'll receive a briefing form and a booking link for your strategic briefing.
Once your Playbook is complete, a second booking link is shared for your Playbook Presentation. Both sessions are held online.
The strategic briefing is designed for one main contact, so the process stays focused and clear.
Your wider team is welcome to join the Playbook Presentation, where we take you through the completed Playbook.
You'll need to complete the briefing form and share the key information needed to build your Playbook.
This includes details about your business, audience, goals, priorities, upcoming launches, key dates, spokespeople, existing assets and any relevant documents.
You'll receive two documents.
The first is a PDF presentation covering your PR strategy, PR Foundation, messaging foundation, audience and media focus, priority themes, four anchor PR moments and immediate next steps.
The second is a 12-month PR Planner in Microsoft Excel, which can also be used in Google Sheets. This includes your annual PR calendar, pitch bank, media list template, outreach tracker, coverage tracker and campaign planner.
Everything is walked through during your Playbook Presentation.
The PR Foundation is the strategic base that makes the rest of the Playbook work.
It clarifies your audience, objectives, positioning and core messaging structure before the annual plan is built, helping make sure your PR activity is focused, consistent and connected to what your business is trying to achieve.
The PR Playbook provides the strategy, pitch angles, calendar and tools to understand where to focus and what to pitch. Media outreach, press coverage and media contact lists are not part of the package.
Your Playbook provides clarity on the types of media, outlets and angles to prioritise. For live contact information, we recommend using a licensed media service when you're ready to pitch. GDPR considerations around personal data mean media contact lists are not distributed as part of this service.
Due to the bespoke nature of the work, all PR Playbook purchases are non-refundable.
If you have questions before purchasing, please use the contact form and we'll help you decide whether it's the right fit.
Please use the contact form to contact us and we'll respond as soon as possible.