PR Playbook

Plan your PR.
Structure your year.

PR Playbook gives you a 12-month strategic roadmap built around your brand, so you know exactly where to show up, what to say and when to say it.

PART 01

PR Foundation

Your brand foundations built to agency standard. Positioning, messaging pillars, audience definition, proof points and boilerplate. The strategic reference point that shapes how your brand communicates - from press pitches and media interviews to content and communications.

PART 02

Annual PR Playbook

A complete year of strategic PR, built specifically for your brand. Your roadmap is set, your moments are planned and your narrative is ready - so when opportunities come, you're already ahead of them.

Foundation + Annual PR Playbook

£2,500

Your PR strategy, structured and ready to execute. Foundation and full 12-month Playbook delivered together.

What happens next

  1. Purchase and receive your brief the same day - we'll be in touch to confirm your briefing call
  2. 30-minute briefing call to align on your brand and priorities
  3. We build your Foundation and Playbook over the following two weeks
  4. 60-minute presentation call to walk through everything
Get Started
  • PR Foundation
  • Audience review
  • Brand positioning
  • Messaging pillars
  • Key proof points
  • Boilerplate
  • Core brand narrative
  • Annual PR Playbook
  • Strategic PR Playbook presentation
  • 12-month PR roadmap
  • Actionable Excel PR calendar
  • Quarterly PR focus areas
  • Monthly PR opportunities
  • Seasonal and cultural moment mapping
  • 4 draft press releases

Returning Clients

Annual PR Playbook

£2,000

Already received your PR Foundation from PR Suite? Your Playbook is built on the foundations we already hold for you.

Request Access

Thinking about a Foundation refresh?

If key things have changed since your original Foundation - a rebrand, new audience, a significant shift in positioning or product direction, then it may be worth refreshing before we build your new Annual PR Playbook. Get in touch and we'll advise.

Frequently Asked Questions

Everything you need to know before getting started.

Once you purchase, you'll receive a short briefing document to complete. We review your responses and confirm everything we need to move forward.

From there, we begin with your PR Foundation, building your strategic base, before developing your full 12-month Playbook on top of it.

Everything is delivered in a 60-minute presentation call, so you leave with complete clarity on your PR direction for the year.

The PR Foundation is the strategic base that makes everything else work. It defines your brand positioning, messaging pillars, audience and key proof points - built to the standard an agency would produce.

It's the reference point your brand uses across PR, pitching and communications - making sure how you talk about yourself is always clear, consistent and credible.

You'll receive your PR Foundation document and a full strategic Playbook presentation covering your 12-month PR direction.

This includes an actionable Excel PR calendar, quarterly focus areas, monthly PR opportunities, seasonal and cultural moment mapping, and four draft press releases ready to use.

From purchase to delivery, the process typically takes around two to three weeks.

You'll receive your brief the same day, book your briefing call within a few days, and we build and deliver your Playbook in the two weeks that follow.

If you've previously received your PR Foundation from PR Suite, email us at hello@prsuite.co and we'll send you a private purchase link for the Annual PR Playbook at £2,000.

If anything significant has changed since your original Foundation, we may recommend a refresh before we begin. We'll advise when you get in touch.

No. The PR Playbook is a strategic deliverable. It does not include media outreach, press coverage, or media contact lists of any kind.

It gives you the strategy, structure and tools to plan and execute your PR - but the outreach, pitching and sell-ins are yours to lead.

No. Media contact lists are not included with the PR Playbook.

Sharing journalist contact details raises GDPR considerations around the handling of personal data, and for this reason we do not share or distribute contact information as part of our services.

Your Playbook will give you the direction to know exactly who to target. When you're ready to pitch, we'd recommend sourcing contacts through a licensed media database or building your own press list through research.

Due to the bespoke nature of the work, all PR Playbook purchases are non-refundable.

If you have questions before committing, email us at hello@prsuite.co. We're happy to help you decide if it's the right fit.

Still have questions?

Email us at hello@prsuite.co and we'll help you get started.