The PR Playbook is a 12-month PR strategy and planner built around your business

From audit to year-ahead planning, gain focused PR expertise to connect your priorities, sharpen your stories and turn what’s coming next into a clear plan for greater impact.

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Built for consumer brands across the categories we know best

Food & Drink
Fashion & Beauty
Health & Wellness
Home & Interiors
Baby & Parenting
Pets
Sports & Fitness
Travel & Hospitality

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12-month plan from any point in the year

Connect to your marketing plan

Media potential reviewed across existing activity

Ready for execution

Strategy and planner set to activate

Move faster

Mapped out with clear direction

Always-on PR

Seasonal, cultural, proactive and evergreen opportunities

No ongoing retainer

Fixed-scope service

Inside the PR Playbook

1

PR Strategy

A tailored PR strategy that clarifies your positioning, messaging and opportunities, with a year-ahead view and immediate next steps.

Annual PR StrategySets the role PR needs to play across your next 12 months, aligned to your business priorities
Audience & Messaging FoundationDefines who you need to reach, what you need to say and the key messages and proof points that give your PR a clear, consistent voice
High-impact PR MomentsIdentifies the strongest opportunities in your business year and develops the strategic direction to deliver meaningful impact
Always-on PRShapes a continuous 12-month PR programme, maintaining relevance and brand visibility all year

2

PR Planner

A spreadsheet-based operating system that keeps your PR organised, proactive and easy to manage all year.

12-Month PR CalendarMaps your year across business priorities, brand moments, industry moments, key calendar dates, awareness days and tailored PR and content themes
Pitch Bank50+ developed PR opportunities with the story hook, key message, timing, audience, media fit and recommended use
Bonus
Media Targets TemplateA structured workspace for building and managing your priority media
Outreach & Coverage TrackerManage pitches, follow-ups, coverage and results
Campaign Planner TemplateDedicated workspace for mapping launches, activations and priority moments

£5,000fixed

Bespoke 12-month PR strategy and planner

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How it works

1

Brief

Complete a detailed briefing and strategic call to align on your priorities, plans and what’s coming next.

2

Build

We develop the strategy first, then build the PR Planner around it, delivered within 14-20 business days.

3

Handover

We take you through the completed PR Playbook, including the priorities, timing and how to use the planner, then hand it over ready to activate.

You know your brand. We know PR.

FAQs

Does PR Suite carry out the PR activity?

No. The PR Playbook is a fixed-scope strategy and planner. Once it’s handed over, the plan is ready for activation and execution, with no ongoing retainer.

Can it be used alongside existing PR support?

Absolutely. The PR Playbook sets your PR direction for the year, so you, your in-house team, freelancer or agency have the strategy already planned and can focus on activation and execution. We can also take the wider team through the PR Playbook at handover so everyone is aligned on priorities, timing and how to use the plan.

Can it start at any point in the year?

Yes. The best time to start is when there is enough runway to shape what’s coming next. Your 12 months begin from where the business is now.

Is it suitable with only one major launch?

Yes. The PR Playbook identifies the moments already inside your business and builds always-on PR around them, so one launch becomes part of a stronger year.

Does it include media contacts?

The PR Playbook includes your media focus and a structured media targets workspace, where you build and manage your relevant contacts.

Does it guarantee media coverage?

No. Coverage is decided by journalists and publications. The PR Playbook gives you the strongest stories, timing and targets to pitch.

Are refunds available?

Refund and cancellation terms are covered in your PR Playbook Service Agreement before payment.