PR Suite
The Professional PR Toolkit
The Professional PR Toolkit
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Everything you need to plan, pitch and manage your PR to an agency standard
Built around the standards and systems used by leading global PR agencies, the Professional PR Toolkit brings together the training, frameworks, templates, trackers and AI resources you need to approach media relations with structure and land coverage like a pro.
One connected professional PR workflow
- Understand the media
- Build stronger messaging
- Know who to target
- Pitch professionally
- Manage your outreach
- Use AI effectively
You Receive
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Professional training covering today's media landscape, strategy, targeting, media relationships, pitching, outreach, gifting, follow-up, measurement and AI.
Build your core proposition, key messages and proof points with a complete strategic communications framework, worked example, templates and 9 AI prompts.
Professional outreach strategy, timing and guidance, plus editable templates for launch pitches, exclusives, follow-ups, event invitations and embargo briefings.
Includes a plug + play document. Simply add your details and drop into your email.
AI is integrated into modern PR, helping you research faster, test your thinking, strengthen drafts and work more efficiently without replacing the strategy, judgement, relevance and relationships that make PR effective.
The Library brings together 59 structured professional PR prompts across 10 areas of PR practice, with prompt stacking showing you how to combine individual tasks into connected workflows for campaigns, launches and reporting.
A 10-tab working system to organise and prioritise media contacts, with tiering, contact intelligence, outreach touchpoints, status and coverage tracking.
Manage pitch activity, priority media contacts, follow-ups, outcomes, coverage and conversion in one operational tracker.
FORMAT4 PDFs • 1 Microsoft Word (.docx) file • 2 Microsoft Excel (.xlsx) files
Compatible with Google Docs and Google Sheets
Instant digital download
