New Product Launch PR Guide

A practical PR guide for planning, positioning and launching new products with stronger stories, clearer timing and more structured campaign activity.

Key Features

• 21-page product launch PR guide
• 14 sections covering launch planning, positioning, channels and reporting
• Launch framework covering tease, launch and sustain phases
• Story prompt bank to help shape stronger media angles
• Guidance on launch types, timings, pitching windows and distribution channels
• Covers media, broadcast, podcasts, influencers, creators, social and partnerships
• Launch checklist covering operations, claims, imagery, press materials and gifting
• Budget guidance, measurement advice and launch reality learnings

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