PR Coverage Tracker

A fully customisable PR coverage tracker designed to log, organise and report media coverage in one clear system.

Every placement is data. Track coverage consistently to understand what delivered results, which outlets and contacts matter, what messages landed and where to focus your next PR push.

Key Features

• Auto-updating dashboard showing coverage by sentiment, tier, outlet type, coverage type and monthly performance
• Tracks reach, sentiment, brand mentions, spokesperson quotes and key messages
• Log image inclusion, coverage format, outlet type and media tier
• Monthly coverage summary for pieces, Tier 1 coverage, reach and sentiment
• Built to support reporting, stakeholder updates, campaign learnings and long-term media records

FORMATMicrosoft Excel and Google Sheets · Instant Digital Download