{"product_id":"professional-pr-toolkit","title":"The Professional PR Toolkit","description":"\u003cp style=\"font-size:16px;font-weight:600;color:#111111;margin-top:0;margin-bottom:10px;\"\u003eEverything you need to plan, pitch and manage your PR to an agency standard\u003c\/p\u003e\n\u003cp style=\"font-size:16px;color:#4A5560;margin-top:0;\"\u003eBuilt around the standards and systems used by leading global PR agencies, the Professional PR Toolkit brings together the training, frameworks, templates, trackers and AI resources you need to approach media relations with structure and land coverage like a pro.\u003c\/p\u003e\n\u003ch3 style=\"font-size:16px;font-weight:600;\"\u003eOne connected professional PR workflow\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-size:16px;\"\u003eUnderstand the media\u003c\/li\u003e\n\u003cli style=\"font-size:16px;\"\u003eBuild stronger messaging\u003c\/li\u003e\n\u003cli style=\"font-size:16px;\"\u003eKnow who to target\u003c\/li\u003e\n\u003cli style=\"font-size:16px;\"\u003ePitch professionally\u003c\/li\u003e\n\u003cli style=\"font-size:16px;\"\u003eManage your outreach\u003c\/li\u003e\n\u003cli style=\"font-size:16px;\"\u003eUse AI effectively\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cstyle\u003e\n.prs-kit-desc h3 { margin-bottom: 6px; }\n.prs-kit-desc .prs-receive-note { font-size: 12px; color: #8A8F94; margin: 0 0 14px; font-style: italic; }\n.prs-kit-desc .prs-receive-grid { margin: 0 0 20px; }\n.prs-kit-desc .prs-receive-row { display: grid; grid-template-columns: 22px 1fr; column-gap: 10px; align-items: start; padding: 8px 0; }\n.prs-kit-desc .prs-receive-num { font-weight: 600; color: #b09681; font-size: 16px; }\n.prs-kit-desc .prs-receive-link { color: #b09681; text-decoration: none; font-size: 16px; font-weight: 600; display: block; }\n.prs-kit-desc .prs-receive-link:hover { color: #b09681; text-decoration: none; }\n.prs-kit-desc .prs-receive-desc { color: #6B7280; font-size: 15px; line-height: 1.5; margin: 4px 0 0; }\n.prs-kit-desc .prs-receive-desc + .prs-receive-desc { margin-top: 14px; }\n.product__description ul li { font-size: 16px !important; }\n\u003c\/style\u003e\n\u003cdiv class=\"prs-kit-desc\"\u003e\n\u003ch3 style=\"font-size:16px;font-weight:600;\"\u003eYou Receive\u003c\/h3\u003e\n\u003cp class=\"prs-receive-note\"\u003eClick on any product title below to view additional details\u003c\/p\u003e\n\u003cdiv class=\"prs-receive-grid\"\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e1\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/media-masterclass\"\u003eMedia Masterclass\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eProfessional training covering today's media landscape, strategy, targeting, media relationships, pitching, outreach, gifting, follow-up, measurement and AI.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e2\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/messaging-house-framework-guide\"\u003eBrand Messaging House Framework Guide\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eBuild your core proposition, key messages and proof points with a complete strategic communications framework, worked example, templates and 9 AI prompts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e3\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/media-outreach-email-system-templates\"\u003eMedia Outreach Email System + PR Pitch Templates\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eProfessional outreach strategy, timing and guidance, plus editable templates for launch pitches, exclusives, follow-ups, event invitations and embargo briefings.\u003c\/p\u003e\n\u003cp class=\"prs-receive-desc\"\u003eIncludes a plug + play document. Simply add your details and drop into your email.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e4\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/ai-pr-prompt-library-first-edition\"\u003eAI PR Prompt Library\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eAI is integrated into modern PR, helping you research faster, test your thinking, strengthen drafts and work more efficiently without replacing the strategy, judgement, relevance and relationships that make PR effective.\u003c\/p\u003e\n\u003cp class=\"prs-receive-desc\"\u003eThe Library brings together 59 structured professional PR prompts across 10 areas of PR practice, with prompt stacking showing you how to combine individual tasks into connected workflows for campaigns, launches and reporting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e5\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/media-list-template\"\u003eMedia List Template\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eA 10-tab working system to organise and prioritise media contacts, with tiering, contact intelligence, outreach touchpoints, status and coverage tracking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"prs-receive-row\"\u003e\n\u003cspan class=\"prs-receive-num\"\u003e6\u003c\/span\u003e\n\u003cdiv\u003e\n\u003ca class=\"prs-receive-link\" href=\"https:\/\/www.prsuite.co\/products\/pitch-outreach-tracker-1\"\u003eMedia Pitch \u0026amp; Outreach Tracker\u003c\/a\u003e\u003cp class=\"prs-receive-desc\"\u003eManage pitch activity, priority media contacts, follow-ups, outcomes, coverage and conversion in one operational tracker.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size:16px;color:#4A5560;\"\u003e\u003cstrong style=\"font-size:16px;color:#111111;\"\u003eFORMAT\u003c\/strong\u003e4 PDFs • 1 Microsoft Word (.docx) file • 2 Microsoft Excel (.xlsx) files\u003cbr\u003e\nCompatible with Google Docs and Google Sheets\u003cbr\u003e\nInstant digital download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":55179944526167,"sku":"PRS-BND-001","price":204.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-7845788397591944064.png?v=1791050610","url":"https:\/\/www.prsuite.co\/products\/professional-pr-toolkit","provider":"PR Suite","version":"1.0","type":"link"}