{"title":"Trackers \u0026 Planners","description":"\u003cp\u003eSmart Excel trackers and planners for managing every corner of your PR activity, from coverage and outreach to budgets and campaign delivery.\u003c\/p\u003e","products":[{"product_id":"coverage-tracker","title":"PR Coverage Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable PR coverage tracker designed to log, organise and report media coverage in one clear system.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eEvery placement is data. Track coverage consistently to understand what delivered results, which outlets and contacts matter, what messages landed and where to focus your next PR push.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003eAuto-updating dashboard showing coverage by sentiment, tier, outlet type, coverage type and monthly performance\u003c\/li\u003e\n\u003cli\u003eTracks reach, sentiment, brand mentions, spokesperson quotes and key messages\u003c\/li\u003e\n\u003cli\u003eLog image inclusion, coverage format, outlet type and media tier\u003c\/li\u003e\n\u003cli\u003eMonthly coverage summary for pieces, Tier 1 coverage, reach and sentiment\u003c\/li\u003e\n\u003cli\u003eBuilt to support reporting, stakeholder updates, campaign learnings and long-term media records\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951571287,"sku":"PRS-CVT-001","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-8108109302100808212.png?v=1779505776"},{"product_id":"press-enquiry-log","title":"Press Enquiry Log","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA practical press enquiry tracker with AI prompts to help you manage inbound media requests, proactive opportunities, press trips and response activity in one place.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e6 AI prompts for media statements, holding lines, Q\u0026amp;As, spokesperson prep, press trip angles and reactive comments\u003c\/li\u003e\n\u003cli\u003eReactive enquiry log for journalist requests, deadlines and response tracking\u003c\/li\u003e\n\u003cli\u003eProactive opportunities tracker for outbound pitches and features\u003c\/li\u003e\n\u003cli\u003ePress trip log for invites, attendees, follow-ups and coverage\u003c\/li\u003e\n\u003cli\u003eEnquiry summary block with automatic totals\u003c\/li\u003e\n\u003cli\u003eTracks assignments, statements, response dates, coverage links and notes\u003c\/li\u003e\n\u003cli\u003eBuilt to support faster press office management and cleaner reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951636823,"sku":"PRS-PEL-001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-4573909487853883383.png?v=1779503924"},{"product_id":"pr-budget-tracker","title":"PR Budget Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable PR budget tracker with AI prompts to help plan, justify, reconcile and manage campaign spend with more control.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eBuilt with automatic totals, category summaries and a currency converter to keep budgets clear from planning through to final reporting.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e5 AI prompts for budget rationale, cost reductions, PO justification, scenario comparison and reconciliation summaries\u003c\/li\u003e\n\u003cli\u003eBudget Overview with total budget, total spent, remaining budget and percentage spent\u003c\/li\u003e\n\u003cli\u003eCategory Summary with automatic totals by spend area\u003c\/li\u003e\n\u003cli\u003eTracks budget, actual spend, variance, PO status, supplier, invoice date and notes\u003c\/li\u003e\n\u003cli\u003eBuilt-in Currency Converter for international budget planning\u003c\/li\u003e\n\u003cli\u003eBudget line converter for activity-level currency calculations\u003c\/li\u003e\n\u003cli\u003eDesigned to support campaign budgeting, approvals and reporting\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951669591,"sku":"PRS-PBT-001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-588223873989587101.png?v=1779551385"},{"product_id":"news-engine-template","title":"PR News Engine Template","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable PR News Engine template with AI prompts to help you build a year-round pipeline of pitch angles, media moments and always-on story opportunities.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eUse it to plan ahead by quarter, map ideas to cultural moments and keep reactive angles ready when the news agenda moves.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e5 AI prompts for pitch angles, pitch emails, newsjacking, data hooks and trend commentary\u003c\/li\u003e\n\u003cli\u003ePre-built annual News Engine with Q1 to Q4 planning structure\u003c\/li\u003e\n\u003cli\u003eBlank version to build your own always-on pitch pipeline\u003c\/li\u003e\n\u003cli\u003eCalendar View for month-by-month planning\u003c\/li\u003e\n\u003cli\u003ePipeline Summary to track planned, live and placed ideas\u003c\/li\u003e\n\u003cli\u003eBuilt to organise pitch themes, media hooks, target tiers, owners, markets and coverage links\u003c\/li\u003e\n\u003cli\u003eDesigned to support planned PR moments and reactive news opportunities\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951702359,"sku":"PRS-NET-001","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-4876776630812210507.jpg?v=1779556725"},{"product_id":"pr-work-in-progress-tracker","title":"WIP Work In Progress Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable WIP tracker with AI prompts to help teams manage weekly actions, live projects, campaign tasks and next steps in one shared place.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eUse it as a live working tracker in SharePoint, OneDrive or Google Sheets, making it easier for PR, marketing, brand and project teams to stay aligned and keep work moving.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e6 AI prompts for weekly priorities, blockers, meeting notes, status updates and reporting copy\u003c\/li\u003e\n\u003cli\u003eWeekly WIP tracker for tasks, owners, priorities, statuses and deadlines\u003c\/li\u003e\n\u003cli\u003eProject Plan template for milestones, phases, budgets and delivery dates\u003c\/li\u003e\n\u003cli\u003eCampaign Status view to summarise progress at a glance\u003c\/li\u003e\n\u003cli\u003eWIP Summary to track complete, in progress and not started items\u003c\/li\u003e\n\u003cli\u003ePre-built sections for media, influencer, events, reporting and admin workstreams\u003c\/li\u003e\n\u003cli\u003eBuilt to support weekly check-ins, live updates and team accountability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951735127,"sku":"PRS-WIP-001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-6941676994378759040.png?v=1779503946"},{"product_id":"sample-send-out-tracker","title":"Sample Send-Out Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable sample send-out tracker with AI prompts to help manage product gifting, media seeding, follow-ups, stock control and coverage in one place.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e5 AI prompts for send notes, seasonal pitches, follow-ups, birthday messages and coverage thank-yous\u003c\/li\u003e\n\u003cli\u003eSample send log for press, gifting, influencer, event, competition and internal sends\u003c\/li\u003e\n\u003cli\u003eTracks recipients, products, quantities, delivery details, follow-up status and coverage\u003c\/li\u003e\n\u003cli\u003eProduct inventory tab with starting stock, total sent, remaining stock and low stock alerts\u003c\/li\u003e\n\u003cli\u003eVIP special dates tab for birthdays, anniversaries and priority media moments\u003c\/li\u003e\n\u003cli\u003eCampaign summary for sends, coverage, feedback and returns\u003c\/li\u003e\n\u003cli\u003eBuilt to manage sample programmes from dispatch through to coverage follow-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951767895,"sku":"PRS-SST-001","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-2438077260309966586.png?v=1779415013"},{"product_id":"media-list-template","title":"Media List Template","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable media list template built to organise your own media contacts, prioritise outreach and track pitch activity in one place.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003ePre-labelled tabs, tiering and status tracking help you build a clean, campaign-ready media list without starting from scratch.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e10 pre-labelled tabs to organise your own media contacts\u003c\/li\u003e\n\u003cli\u003eBuilt-in tiering system for priority outreach\u003c\/li\u003e\n\u003cli\u003eTrack first pitches, follow-ups and third touchpoints\u003c\/li\u003e\n\u003cli\u003eLog outlet, name, job title, focus area, email, phone, social handle and lead time\u003c\/li\u003e\n\u003cli\u003eStatus dropdowns for pitched, followed up, confirmed, declined, on hold and coverage live\u003c\/li\u003e\n\u003cli\u003eCoverage link and coverage notes columns included\u003c\/li\u003e\n\u003cli\u003eLead time guidance for online, print, broadcast, podcasts, creators and reactive media\u003c\/li\u003e\n\u003cli\u003eDesigned as a media list structure, not a pre-populated contact database\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951866199,"sku":"PRS-MLT-001","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-6403496728843823170.png?v=1779415030"},{"product_id":"pr-launch-checklist","title":"PR Launch Checklist","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA structured PR launch checklist with AI prompts to help you plan, manage and track activity from early strategy through to post-launch evaluation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e7 AI prompts to support strategy briefs, press releases, pitch emails, spokesperson prep, follow-ups and reporting\u003c\/li\u003e\n\u003cli\u003eFull launch roadmap from 8+ weeks out to post-launch\u003c\/li\u003e\n\u003cli\u003ePhase-by-phase checklist for planning, materials, approvals, outreach and evaluation\u003c\/li\u003e\n\u003cli\u003eBuild your media kit, messaging, spokesperson prep and sample send-out plan in one place\u003c\/li\u003e\n\u003cli\u003eLaunch week and launch day action lists to keep activity on track\u003c\/li\u003e\n\u003cli\u003ePost-launch reporting and evaluation checklist\u003c\/li\u003e\n\u003cli\u003eDesigned to help organise stakeholders, timings, assets, approvals and media activity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Word and Google Docs · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53579951898967,"sku":"PRS-PLC-001","price":19.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-4505229486794453748.png?v=1779414974"},{"product_id":"wbs-launch-workback-schedule","title":"PR Launch Workback Schedule (WBS)","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable PR launch workback schedule with AI prompts to help plan campaigns, projects and launch activity with clarity.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eEnter your launch date to automatically calculate working deadlines, then use the pre-built action plan to see what needs to happen and when.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e3 advanced AI prompts for timeline building, gap checks and launch briefings\u003c\/li\u003e\n\u003cli\u003eAuto-calculating due dates based on your launch date\u003c\/li\u003e\n\u003cli\u003eCustomisable timings to adapt the schedule to your project\u003c\/li\u003e\n\u003cli\u003ePre-built action plan showing what needs to happen and when\u003c\/li\u003e\n\u003cli\u003ePopulated workback schedule plus blank version\u003c\/li\u003e\n\u003cli\u003ePhase-by-phase planning from 8 weeks out to post-launch\u003c\/li\u003e\n\u003cli\u003eTracks owners, status, dependencies, priority and completion\u003c\/li\u003e\n\u003cli\u003eDirector's Notes on realistic timings, blockers and launch planning\u003c\/li\u003e\n\u003cli\u003eBuilt to manage suppliers, spokespeople, influencers, samples, assets and media activity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53623647863127,"sku":"PRS-WBS-001","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-1916785711268485248.png?v=1779504033"},{"product_id":"pitch-outreach-tracker-1","title":"Media Pitch \u0026 Outreach Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable all-in-one tracker with AI prompts to help manage focused media lists, pitch activity, follow-ups and coverage outcomes in one live workspace.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003e6 AI prompts for pitch angles, cold pitches, follow-ups, contact qualification, coverage summaries and newsjacking\u003c\/li\u003e\n\u003cli\u003ePitch Activity Log to track every pitch, follow-up and outcome\u003c\/li\u003e\n\u003cli\u003eFocused media contact section for your priority targets\u003c\/li\u003e\n\u003cli\u003eCoverage outcome log for secured placements, links and notes\u003c\/li\u003e\n\u003cli\u003eBuilt-in filters for tier, status, category and relationship\u003c\/li\u003e\n\u003cli\u003eSummary view for pitches sent, placed, followed up, no response and conversion rate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cspan style=\"font-weight: 700; color: #111111; font-size: 15px;\"\u003eFor larger campaigns:\u003c\/span\u003e For bigger media list building or more detailed coverage reporting, use the dedicated PR Suite Media List Template and PR Coverage Tracker.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53647658058071,"sku":"PRS-POT-001","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-871950976157897123.jpg?v=1779825141"},{"product_id":"share-of-voice-tracker-1","title":"Share of Voice Tracker","description":"\u003cp style=\"font-size: 15px; color: #475569;\"\u003eA fully customisable Share of Voice tracker built to compare your brand's media presence against competitors and understand how much of the conversation you own.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003eLog brand and competitor coverage in one place, then use the dashboard, monthly tracker and channel breakdowns to see where you're winning, where competitors are stronger and how your PR presence changes over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"font-size: 15px; color: #475569; padding-left: 1.5em;\"\u003e\n\u003cli\u003eAuto-updating Share of Voice dashboard\u003c\/li\u003e\n\u003cli\u003eCoverage Log for your brand and competitor coverage\u003c\/li\u003e\n\u003cli\u003eMonthly SOV tracker with year-to-date totals\u003c\/li\u003e\n\u003cli\u003eCompetitor Matrix for volume, media tier and sentiment comparison\u003c\/li\u003e\n\u003cli\u003eChannel Breakdown to compare performance across media types\u003c\/li\u003e\n\u003cli\u003eTracks outlet, tier, brand mentioned, sentiment, reach, coverage type and notes\u003c\/li\u003e\n\u003cli\u003eBuilt to support competitor benchmarking, reporting and PR strategy reviews\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"font-size: 15px; color: #475569;\"\u003e\u003cstrong style=\"font-size: 15px; color: #111111;\"\u003eFORMAT\u003c\/strong\u003eMicrosoft Excel and Google Sheets · Instant Digital Download\u003c\/p\u003e","brand":"PR Suite","offers":[{"title":"Default Title","offer_id":53677152174423,"sku":"PRS-SOV-001","price":39.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/3543\/2535\/files\/0001-3837571881618260747.jpg?v=1780284244"}],"url":"https:\/\/www.prsuite.co\/collections\/trackers-planners.oembed","provider":"PR Suite","version":"1.0","type":"link"}